Corporate Social Responsibility is the Best Reward to Give to the Society
Brief introduction-As a manager in your own corporation or as an employed director, the key task you ensure success in first, is control of internal business management.
You want to treat those employees like appreciated assets; by extending all kinds of allowances, perks, benefits, leave, bonuses, overtime, educational vacations, free in job training, career paths among others.
Why? Because you believe that if your corporation is to grow and expand, then workers need to be motivated especially those at the customer care desk.
Motivating labor force is a good start, followed by grabbing the opportunities brought about by globalization as well as being armed to survive the threats while overcoming your weaknesses by becoming stronger each day.
Many entrepreneurs surprisingly think it is end of business when all is well internally, but what they do not realize is that they need to create good public relations with the outside world.
The society
This is a key aspect of any business environment that any manager must be aware of so as to entice it.
It is the source of that workforce, financial prosperity and physical resources; therefore giving any business reasons for existence.
Not unless you want to get the clients right from their residential places, which makes your customer care dormant, it is important that you reward this source of your huge financial freedom and wealth as a corporation.
How do you do this?
Modern managers behind the obvious wheels of change in many flourishing organizations around the globe have already treated their society as valuable jewels.
They are doing this through what is called corporate social responsibility.
So what is corporate social responsibility?
These can be said to be actions taken by decision makers aimed at protection and improvement of the welfare of the society at large with their own interest.
Why was corporate social responsibility created?
It was developed as a result of business growth, increase in social consciousness, growth in education levels and economic power concentration in possession of huge corporations.
Do you still need more reasons to initiate this?
I should warn you first that as a good manager you must not make decision solely on profits, you must realize that you are also responsible for both shareholders and entire society.
Why is this so?
Managers work hand to maximize the wealth of the shareholders but never stop and ask themselves this question 'at the expense of whom have I achieved this?'
If I should generously answer it, then I should mention the society the key provider of all resources managers need to witness success of their managerial decisions.
General reasons supporting corporate social responsibility
Vast financial and managerial success has created new responsibilities for managers- Those who are called 'think tanks' must have come up with this brilliant idea just so they do not spend a second without using their brains.
Modern Society is well informed and responsive' managers who sign their own praise have no space anymore, the once ignorant society recognizes corporate social responsibility as their consumer right.
Vividness of both consumers and managers counterbalance- modern managers and consumers are far aware of their own goals and concerns and how to achieve them.
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About the Author:
An original article by Esteri Maina on CORPORATE
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